Pricing
Tradar pricing is based on the size of the supermarket's catalogue, not a percentage of sales. FreshMart pays a predictable monthly fee for the tier it needs, and keeps the product subtotal from each order after payment gateway charges.
Customers still pay the delivery fee and service fee at checkout. The delivery fee belongs to Tradar because Tradar is running the rider network attached to each supermarket.
How the tiers work
SKU count is the main thing that decides the right tier. A small shop with a focused catalogue can start free. A larger supermarket pays for the storage, staff access, analytics, and support level it needs.
| Tier | Monthly fee | SKU cap | Staff accounts | Analytics | API access | Support |
|---|---|---|---|---|---|---|
| Open | ₦0 | 500 | 1 | No | No | Community and docs |
| Pro | ₦25,000 | 5,000 | 5 | Standard | No | Email, 48 hour response |
| Growth | ₦75,000 | 25,000 | 20 | Extended | Yes | Email and WhatsApp, 24 hour response |
| Chain | From ₦250,000 | Unlimited | Unlimited | Full and exportable | Yes | Dedicated account manager |
What every supermarket gets
Every tier includes the core Tradar platform.
Storefront. A public storefront where customers can browse products, build a basket, check out, and track their order.
Catalogue and inventory. Product listings, images, categories, variants, stock status, pricing, and bulk CSV import/export.
Order desk. A real time order dashboard with the normal fulfilment flow: new, preparing, ready for pickup, out for delivery, delivered.
Payments and payouts. Customer checkout through the supported payment methods, with settlement to the supermarket's bank account.
Rider fulfilment. The supermarket can use its own in house riders, choose Tradar Rider Pool, or offer pickup only. Rider records are attached to one supermarket at a time.
What changes as you grow
Open is for a small shop or a supermarket testing Tradar with a focused catalogue.
Pro is for an established neighbourhood supermarket with a fuller grocery range and more staff using the dashboard.
Growth is for a larger supermarket, a small group of branches using one account, or a store that needs API access for catalogue sync.
Chain is negotiated for larger operators with unlimited catalogue needs, multiple branches, custom integrations, or dedicated support requirements.
Pilot supermarkets
Pilot is not a pricing tier. It is a temporary commercial state that Tradar can apply to selected supermarkets while they evaluate the platform.
A Pilot supermarket can be placed on the tier that matches its catalogue size, while payment for that tier is waived for the pilot period. See Pilot program for how that state works.