Who Tradar is for
Tradar is built around three groups: the business that sells, the shopper who buys, and the rider who delivers for a supermarket.
Supermarkets
A supermarket on Tradar has a physical store and usually a large catalogue. FreshMart, our running example, is a supermarket in Lagos.
What a supermarket wants from Tradar:
One stock count for the shelf, the online store and the counter, so the website does not sell what has already left the shop.
A simple order desk that staff can learn in a day.
A Terminal at the counter that keeps selling through power and network cuts.
Riders who belong to the store, so orders do not wait on a shared pool.
Settlement to one business bank account.
Store owners
A store owner sells online and may not have a shop front. Kemi Wears, our running example, sells clothes through Instagram and WhatsApp and wants a proper shop link.
What a store owner wants from Tradar:
A shop link that looks good on a phone, with sizes, colours and prices shoppers can filter.
Payment by card or bank transfer, settled to their account.
Their own delivery fees by area (for example Ogudu, Ojota, Oshodi), or pickup.
A small monthly plan with no cut of their sales.
Riders are a supermarket service. Store owners do not get Tradar riders. See Store owners.
Shoppers
The shopper opens a store's own Tradar page, fills a basket, signs in with a six digit code sent to their email, pays and receives the order or collects it.
What a shopper wants:
Prices and stock that are right.
Sign in with nothing to remember.
Saved delivery addresses.
Clear status from payment to delivery.
A shopper's account and order history belong to each store. An account at FreshMart does not show orders from Kemi Wears.